TOMRA Food has appointed category expert Marco Colombo as Global Category Director Potatoes. In this role, he will strengthen the company’s relationship with the potato industry even further and consolidate its position as a thought leader in the sector.
Marco Colombo is responsible for building and leading global, cross-functional teams to support customers with the best service and support in the industry. He is also in charge of assisting customers in developing a digital strategy and leveraging big data, analytics, AI, and machine learning to optimize every aspect of their operation. In his role, he is tasked with establishing trusted and professional relationships with executives at the most important food organizations across the world. In partnership with each of them, he will develop a joint go-to-market strategy that leverages the power of TOMRA’s solutions to enhance their brand image through a consistently high quality of the food product.
Thomas A. Molnar, VP, Head of Global Sales TOMRA Food Sorting, commented: “It is a real pleasure to welcome Marco into the TOMRA Food family. He brings to our team advanced commercial, leadership, and strategic capabilities he developed leading an international Business Unit. He knows our industry intimately, having worked for 17 years in the food and beverage sector and having held senior roles in the frozen potato industry in the last 10 years. The experience and passion for innovation he brings to our team will prove invaluable in helping our customers optimize their operation and raise the bar on their value proposition. By building long-lasting close relationships with stakeholders across the world, he will consolidate TOMRA Food’s position as a thought leader in our sector for our sorting solutions and our commitment to making a difference in improving global social responsibility.”
On joining TOMRA Food, Marco commented: “The company has impressed me from the beginning for its willingness to pioneer a resource revolution, with the clear aim of optimizing limited resources by increasing productivity. More good food to more people, wasting less. This is very powerful.”
On his new role as Global Category Director Potatoes, Marco said: “Potatoes tend to be considered a cheap staple food. But potatoes are not just potatoes: it is how we maximize their value that makes all the difference for our customers and us. In my new role, I would like to add my grain of sand to maximizing all the potential added value still hidden in this category, which is huge. I feel blessed for being part of the TOMRA Food team because we bring peace of mind to our customers. We strive to understand their business, what keeps them awake at night, and by applying our distinctive technological expertise, we develop for them reliable solutions that make a true impact on their operations – with innovation, passion, and responsibility.”
Marco was born and raised in Italy, where he has acquired a B.A in foreign languages from the University of Milan. He has also completed the Advanced Leadership Program at Ashridge Business School in the United Kingdom. He has spent his entire career in the food and beverage industry. In his most recent role as Head of Southern Europe, Brazil, and Maghreb Out of Home Business Unit at Lamb Weston Meijer, he was responsible for all commercial activities in the region.