No manufacturer of dry pet food likes losing revenue by throwing away good product. And no buyer of dry pet food likes opening the bag to find that the contents look imperfect. Yet both of these disappointments can happen - and happen too often - when poor silo-management allows differing batches of kibbles to unintentionally get mixed-up.

Preventing foreign materials from reaching the end of the processing line is a battle that producers and renderers of pet food must fight on two fronts. On one front are the incoming raw materials, which almost always contain unwanted objects; on the other, the processing line itself, where unwanted materials can accidentally fall into the product mix. Some foreign materials are big and easy to see, some so small they’re almost invisible - but whatever their size and wherever they come from, all must be removed. No exceptions, no excuses.

As a large number of product recalls recently showed, plant-based ingredients in pet foods can hide a dangerous poison. The near-invisible threat is aflatoxin, one of the mycotoxins produced by certain molds (fungi) on plants such as corn, grain and tree nuts. When this slips into the food chain undetected, it can harm pets and pet food manufacturers’ reputations.

TOMRA Food and Haarslev have formed a strategic partnership to introduce new sensor-based sorting technologies to the global rendering industry. This is expected to be a game-changer in the industry, enabling renderers and by-product processors to attain unprecedented levels of efficiency, food safety and product quality.

The processors of petfood ingredients are under pressure to raise product standards without also raising prices – and changing market demands mean that this challenge is unlikely to go away. But there are two important pieces of good news to counteract this.

Optical sorting machines now benefit the renderers of animal food production by-products.

Petfood processors will have to respond to significant new market trends. The desires and demands of petfood buyers are shifting, and this means that many petfood producers will change what they’re asking processors for. A quick look at the three biggest sales trends reveals why and how.

The far-reaching impact of Covid-19 has influenced the way that billions of people live and thousands of businesses function. It has been extraordinary to see how people of the world, despite all of our differences, have come together to fight the virus and support each other in this time of turmoil.

More and more, pet food manufacturers such as the UK manufacturer JG Pears, require being able to receive high-quality, clean raw materials. TOMRA’s optical sorting technologies have proved equally effective in earlier stages of the supply chain, enabling suppliers to offer this guarantee.
TOMRA Food will be present at Petfood Forum 2020 under the category Processing Equipment to explain how its sensor-based sorting solutions raise the bar on pet food quality. This virtual edition will allow attendees the opportunity to schedule meetings with a representative from TOMRA, access various materials, view videos and learn more through customer testimonials.

Brand Loyalty. For some, it’s a buzz word. For others, it’s marketing jargon. For petfood manufacturers, it’s the key to remaining competitive in a rapidly evolving industry. But can a brand ever be a man’s best friend? 

While a brand may not be able to compete for that position, it can certainly come close. When it comes to petfood, consumers seek long-term reliability and quality for the beloved canine members of their family.