The processors of petfood ingredients are under pressure to raise product standards without also raising prices – and changing market demands mean that this challenge is unlikely to go away. But there are two important pieces of good news to counteract this.

Optical sorting machines now benefit the renderers of animal food production by-products.

Petfood processors will have to respond to significant new market trends. The desires and demands of petfood buyers are shifting, and this means that many petfood producers will change what they’re asking processors for. A quick look at the three biggest sales trends reveals why and how.

The far-reaching impact of Covid-19 has influenced the way that billions of people live and thousands of businesses function. It has been extraordinary to see how people of the world, despite all of our differences, have come together to fight the virus and support each other in this time of turmoil.

TOMRA Food will be present at Petfood Forum 2020 on stand n.333 to explain how its sensor-based sorting solutions raise the bar on petfood quality.

Brand Loyalty. For some, it’s a buzz word. For others, it’s marketing jargon. For petfood manufacturers, it’s the key to remaining competitive in a rapidly evolving industry. But can a brand ever be a man’s best friend? 

While a brand may not be able to compete for that position, it can certainly come close. When it comes to petfood, consumers seek long-term reliability and quality for the beloved canine members of their family.  

Product recalls are something no business can afford. While customer claims and product recalls are relatively infrequent in the petfood industry; when they do occur, they can be incredibly costly. While it’s impossible to put an exact figure on the financial and reputational impact they can have on a business or brand, it is widely acknowledged that the impact of a recall or claim is simply immense.

In an increasingly consumer-empowered economy, pet-owners are far more likely to make an informed choice when it comes to what pet food they buy. Reputation is king, and that’s where sensor-based sorting solutions come in. If you want to uphold your brand and ensure consistent quality; optical sorting is not just necessary, it’s vital.

Optical sorting equipment has been a vital component in food processors’ production lines for years. Surprisingly, however, sorting technology has only recently made its way into the petfood processing industry.

Besides biological and chemical hazards like Salmonella and Mycotoxins, physical hazards can also contaminate the raw materials used for petfood.