Brand Loyalty. For some, it’s a buzz word. For others, it’s marketing jargon. For petfood manufacturers, it’s the key to remaining competitive in a rapidly evolving industry. But can a brand ever be a man’s best friend? 

While a brand may not be able to compete for that position, it can certainly come close. When it comes to petfood, consumers seek long-term reliability and quality for the beloved canine members of their family.  

Product recalls are something no business can afford. While customer claims and product recalls are relatively infrequent in the petfood industry; when they do occur, they can be incredibly costly. While it’s impossible to put an exact figure on the financial and reputational impact they can have on a business or brand, it is widely acknowledged that the impact of a recall or claim is simply immense.

In an increasingly consumer-empowered economy, pet-owners are far more likely to make an informed choice when it comes to what pet food they buy. Reputation is king, and that’s where sensor-based sorting solutions come in. If you want to uphold your brand and ensure consistent quality; optical sorting is not just necessary, it’s vital.

Optical sorting equipment has been a vital component in food processors’ production lines for years. Surprisingly, however, sorting technology has only recently made its way into the petfood processing industry.

Besides biological and chemical hazards like Salmonella and Mycotoxins, physical hazards can also contaminate the raw materials used for petfood.

Consistent high quality, reliable ejection of defective product, and less waste of valuable food - this is what TOMRA Food stands for. The company, part of the TOMRA group headquartered in Norway, strengthens its commitment to global sustainability through innovative analytics and cutting-edge sorting systems. At the IFFA trade fair from May 4 - 9, 2019 in Frankfurt, Germany, TOMRA the leading manufacturer of sensor-based systems will not only showcase its Process Analytics Portfolio for the meat and poultry industry but will also demonstrate optical sorting solutions for petfood, a first in the industry.

TOMRA Food, the leading manufacturer of sensor-based sorting machines for the food industry, has become the first to provide advanced sorting solutions for petfood producers. By developing four new sorting applications of its proven technologies, TOMRA has made it possible for petfood manufacturers to easily remove even very small particles of foreign materials from dry meat and bone meal, ground frozen meat, biscuits residue, and dry kibble.