May 28, 2020 9:15:00 AM
COVID-19 is deeply reshaping our lives, both personally and professionally. Since its beginning, where I live in Bergamo, we have been confronted with something unprecedented, which has marked a line between how we had been living so far and how we will come out after it. Now we are gradually preparing for what will be our new normal and all the necessary changes that this will require. While reflecting on this, I found strong parallelism with the frozen potatoes industry: heavily hit, feeling the blow, but with unshaken willingness to come out of COVID-19 stronger than before. What will be the necessary changes that will help the industry accelerate in its recovery? How can we, as TOMRA, contribute?