Dec 4, 2019 10:13:00 AM
Lewis Hamilton, Simon Cowell, Bill Clinton and half of Hollywood have recently announced their dedication to a plant-based diet. Veganism and vegetarianism are not new. What is new, is how we perceive these lifestyle choices and the sheer number of plant-based foods on offer to us.
As the appeal of plant-based alternatives to meat and dairy continue to grow, vegetable producers are presented with a new, highly lucrative market receiving heavy investment in preparation for enormous growth.