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Solutions for the frozen fruit industry

Incorporating new tools and technologies has helped with tasks since the beginning of time and marks the transition from using materials to effectively utilizing resources.  

Today's world requires solutions that were nonexistent in the past, but is new tech the answer to breaking old habits, can it make work simple for employees and managers, is it consistent? 

In a recent interview with TOMRA Food's Individually Quick-Frozen Fruit expert, Frank De Brauwer, we get the answers to these questions and examine what connection technology has with improving profits, food safety and sustainability.


What are the advantages of a sorter? How can it help counter the challenges we are currently experiencing?

A machine can break or go down, but it will never call in sick or no show on an important day. Repairs and proper cleaning allow the Blizzard to get back in the game quickly. Additionally, it can run 24 hours-a-day with no breaks, and that is something that is not possible even with the best workers.

Human error is something that, unfortunately, cannot be avoided, and a worker can't recognize each defect while simultaneously rejecting them while millions of products are traveling down the line per minute. 

In sorting, there are many variables, but the application of machines stabilizes these by establishing consistency that is not possible with the human eye, saving a lot of money in the long run. 

Having a claim from a customer harms your brand name, lowers trust, and could even cost you future business. 

TOMRA’s technology delivers consistently high-quality output and the peace of mind that comes with knowing your business will always have your customers' trust. 

You can leave the resorting costs and rejected shipments in the past so your business can stay in stride when it comes to exceeding your customers' needs. 


Regulations surrounding COVID-19 are bringing additional costs that are impacting the bottom line, and to make it more difficult, some operations are not outfitted to handle the social distancing ordinances. TOMRA’s sorting technologies allow you to adhere to these regulations and spread workers out across the line where they can make the greatest impact on the daily goals.


Which solutions do we offer for IQF Fruit producers and processors?

The Blizzard is the primary sorting machine used within this industry. 

The sorting technology eliminates all foreign materials  and is an extremely reliable machine with low maintenance costs and easy upkeep (clean windows and clean the chute). 


What makes it an ideal fit for this job?

The versatility offered with the Blizzard makes it easy to change from one food category to the next in under a minute and with minimal effort. 

You don't need to be an engineer to use the machine and it can be preprogrammed with 100's to 1000's of program applications that allow for variations in quality, and sizes, to suit your customers' evolving needs.


It is a functional machine that provides higher yields with less false rejects, gives you a more sustainable operation, and allows you to react to the changing demands of the market with agility.


How does incorporating technology benefit us in the long run?

It is very clear that the market is changing all the time and the need to adapt is also perpetually in motion. The specs needed for products today may not line up with what your next buyers will demand, so having machines that can quickly pivot to make these adjustments is crucial to doing business in the future getting your Just-On-Time products sorted and shipped.


Treating and improving product quality in different stages is key to consistently advancing and staying on top of your competitors. 

Updating the sorting technology in your operations can have a direct impact on profits today, and down the line. 


Contact us to learn more about how we can help your business get back in the driver's seat and stay agile in the IQF marketplace. 

Topics: Fruit