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five reasons Why Petfood processors must consider Optical Sorting

In an increasingly consumer-empowered economy, pet-owners are far more likely to make an informed choice when it comes to what pet food they buy. Reputation is king, and that’s where sensor-based sorting solutions come in. If you want to uphold your brand and ensure consistent quality; optical sorting is not just necessary, it’s vital.


As a pet food processor, you have a unique opportunity to gain competitive advantage by being at the forefront of innovative technology that is set to disrupt and revolutionize the future of the pet food industry.

We’ve listed five reasons why pet food processors must consider implementing optical sorting:

Kibbles sorting

1.  Enhanced Product Quality

They say a dog is a man’s best friend, and this is certainly true when it comes to the human food trends we have seen migrate into the pet food industry. Pet food customers demand the highest quality product and hold a zero-tolerance policy when it comes to foreign material. Rubber, plastics, wood and even glass simply do not belong in premium pet food and an in-line optical sorter ensures a safe and superior product.

2. Reduction of Customer Complaints and Product Recalls

The most serious customer complaints and product recalls come from the presence of foreign material in wet pet food or dry kibbles. The amount of employee time, administration and investigation involved in a complaint or recall directly affects a pet food processor’s bottom line. Thanks to state-of-art optical sensors, no foreign material passes undetected while rework is also significantly reduced.


3. Compliance with Food Safety Regulations

Foreign material is not the only cause for customer complaints and expensive product recalls in dry kibbles; cross contamination occurs even more frequently and can, in specific cases, have a life-threatening impact on a pet’s health. With sophisticated optical sensors, both foreign material and cross contamination will have less chance to make it into the final product.

Kibbles contamination

4. Brand Protection

In a highly competitive market where negative publicity shared on social media can irreparably damage a processor’s reputation, removing undesired material from pet food through optical sorting increases customer satisfaction, maintains brand loyalty and protects a processor’s brand.


5. Increased Market Share

Investing in optical sorting showcases a pet food processor’s willingness to tackle industry challenges like foreign material and cross contamination through innovative technology. Processors that implement optical sorting will undoubtedly increase their market share by differentiating themselves from other suppliers.


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Topics: petfood

Bregt Verleden

Written by Bregt Verleden

Business Development Specialist - Petfood