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Bregt Verleden

Recent Posts

The key to remaining competitive in a crowded market: Can a brand be a Man's Best Friend?

Brand Loyalty. For some, it’s a buzz word. For others, it’s marketing jargon. For petfood manufacturers, it’s the key to remaining competitive in a rapidly evolving industry. But can a brand ever be a man’s best friend? 

While a brand may not be able to compete for that position, it can certainly come close. When it comes to petfood, consumers seek long-term reliability and quality for the beloved canine members of their family 

Reducing Customer Claims and Product Recalls in the Petfood Industry

Product recalls are something no business can afford. While customer claims and product recalls are relatively infrequent in the petfood industry; when they do occur, they can be incredibly costly. While it’s impossible to put an exact figure on the financial and reputational impact they can have on a business or brand, it is widely acknowledged that the impact of a recall or claim is simply immense.

five reasons Why Petfood processors must consider Optical Sorting

In an increasingly consumer-empowered economy, pet-owners are far more likely to make an informed choice when it comes to what pet food they buy. Reputation is king, and that’s where sensor-based sorting solutions come in. If you want to uphold your brand and ensure consistent quality; optical sorting is not just necessary, it’s vital.

How optical sorting can maximize protein content and increase the value of your meat and bone meal

Optical sorting equipment has been a vital component in food processors’ production lines for years. Surprisingly, however, sorting technology has only recently made its way into the petfood processing industry.

How to solve the issue of physical hazards in meat and bone meal

Besides biological and chemical hazards like Salmonella and Mycotoxins, physical hazards can also contaminate the raw materials used for petfood.