I joined TOMRA Food as a Business Development Specialist in May 2017. From the market research at the beginning of a new project, until the development of marketing deliverables at the end, it is very exciting to introduce a new food sorting application to the TOMRA Food family. In my spare time, I enjoy travelling the world, discovering new cultures.
What is your role at TOMRA?
As part of my role, I look into developing food sorting solutions for both completely new food industries as well as ones that we haven’t focused on yet. I basically try to expand the number of food sorting applications we have at TOMRA Food.
Why did you decide to work for TOMRA?
For me, a job is not just about the role; it’s also about the kind of product or service being offered and the positive impact that product or service has on people and the environment. These days, I think everyone is more aware of the burden that we have on our planet and I think TOMRA Food really helps when it comes to limiting food waste.
What does your average work day look like?
It’s difficult to answer that because I don’t really have an ‘average’ day. When it comes to developing a new sorting application, it really starts in the beginning with market research on that specific food industry; how big it is, who are the key players, do they have issues in terms of foreign material or other product-related defects and, with our current solutions, could we help.
If that looks positive, we then move to the next phase and begin reaching out to industry leaders to see how their production process works and to get a better understanding of what the day-to-day environment looks like.
Through testing and demonstrations, we then finetune the sorting application until we have developed a fully validated machine.
We then work with the Marketing team to develop marketing materials such as videos and brochures, exhibit at key conferences and begin training our sales teams on the industry and the sorting solution that we can offer.
An average day typically depends on where we are in that process.
What's the best thing about your job?
I find it quite interesting to visit these companies to really walk through their production line and see what it entails and how it all works. I enjoy seeing how they approach certain issues to increase operational efficiency and thinking about ways that we can further streamline these processes. That’s something I really like about my job!
What's the skill you'd most like to have?
Professionally, I would like to master the skill of change management – sometimes, an industry may not be used to optical sorting therefore it can be a challenge to show them that we can help them further improve their process.
Personally, maybe playing an instrument like the guitar! That would be interesting, but I’m not sure if I’d have the patience.
What are you passionate about professionally or personally?
Professionally, right now we are in the middle of transitioning our recently developed petfood applications to the sales team. It’s great to see the sales team enthusiastic about approaching an entirely new industry and knowing our department played a role in making that happen.
Personally, I’m really passionate about travelling and discovering new cultures; most of my budget (and my free time) is spent on travelling!
What's your favourite holiday destination?
From the places I’ve been to, Colombia would definitely be number one. It’s a very diverse country! I was there for three weeks and saw the coast, did a trek through the jungle, went to the mountains and also to the cities. It was my first time in Latin America.
What's your greatest business achievement?
Developing new petfood applications where we see there is quite a bit of interest in the market. For me, that’s a great achievement within TOMRA Food.
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What's your greatest personal achievement?
A couple of years ago I climbed Mount Kilimanjaro with one of my best friends. That was definitely a big achievement!
What did you eat for lunch?
A sandwich with ham.